Tradition & Style

It is common knowledge that bespoke shoes tell something about the person wearing them. For example, already in medieval times the length of the shoe tip represented the social status of a person.

At the time of the Sun King, only the monarch and the high nobility were allowed to wear red heels. Only towards the end of the 19th century shoes were made increasingly industrial, but bespoke shoes remained reserved for the elite. Even today handmade shoes reflect social prestige, professional success and high quality standards.

The house Materna history of tradition dates back to the year 1907. In 1973, Georg Materna, grandson of the founder, took over the renowned workshop of Béla Nagy and moved the entire business into the Mahlerstrasse.

 

“You can not put the
same shoe on every foot”
Publius Syrus, roman writer

 

In 2008, the company was acquired by Martin Dellantonio, who had learnt the trade from Georg Materna. Thanks to this, the knowledge of making finest Viennese bespoke shoes could be preserved for over a century.